· By Steve Abrams
What we’ve learned in Year One & What’s in Store for Club Harmonium in 2023
With the 2022 holiday season in full swing, we’re looking back at this year’s wild ride with a lot of gratitude. Like all new businesses, we’ve faced major hurdles and had our fair share of stumbles. There were even times we questioned the whole endeavour, but your support & encouragement has kept us going.
We’re grateful for the opportunity to connect with so many of you, in person and online. Many have told us the importance of having Harmon’s around for them. Some have shared deeply personal stories, and we’ve listened attentively. What we’ve come to understand is that there are many reasons why people choose to drink non-alcoholic beer. Whether it’s to improve your health, better manage stress, or even reconnect with family, there’s no single reason for non-alc’s rising popularity. We’re just happy we can provide an alternative to alcoholic beer that you do truly enjoy.
We’re hard workers by nature but finding the drive to stay constantly motivated isn’t easy, especially when life’s responsibilities take precedence. Winning at this year’s Ontario Brewing Awards was just the motivation we needed to keep us on track. When our False Start Non-Alc Märzen took Gold and our Lunchbox Non-Alc Lagered Ale grabbed Silver in the No-To-Low-Alcohol Category, we truly relished the moment. Being acknowledged by our industry peers was a huge thrill for us and the perfect conclusion to a crazy year.
To show how much we appreciate your loyalty, we’re going to roll out Club Harmonium benefits in the new year. We’re still working out the details, but starting sometime in 2023 we'll have some nice surprises for Club members. Sign-up for Club Harmonium at the bottom of this page and we’ll keep you up to date on everything we have in store for you.
Whether you are lighting the menorah, stringing lights on a Christmas tree or looking forward to Karamu, we humbly suggest you do it with one of our Harmon’s full flavoured Non-Alc beers in hand. Remember to pack some into your fridge to share with friends and family too; after all, the holidays are about giving! We wouldn’t blame you if you wanted to keep it all for yourself though. 😉
Happy Holidays from all of us at Harmon’s. We wish you all the very, very best.
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Doug Lounsbury on